After its debacle in 2005, when the EPA accused CEMEX Corporation for polluting the air around its cement factory, the company has done a volte face and gone green altogether. This is a new trend, which is being observed in many American companies across all sectors. There is a great deal of enthusiasm, of the quixotic American kind that we are so familiar with, of going the environmental friendly mother earth way, and this enthusiasm is inspiring, or forcing, American companies that want to sell products to American consumers, to go green. In a way, like so many things American, the mass enthusiasm for something “good” is making the American corporate world – that lifeless and powerful entity – sit up and take notice, if only for a short time, if only to find a workaround. However, until Americans find another cause to cheer for, these years of Gaia-love, to coin a term, are doing quite a lot of good to the environment. CEMEX is the proof of that.

CEMEX settled a lawsuit alleging air pollution at Victorville, the largest cement production plant in the USA. According to a Department of Justice release last year, “Under the terms of the settlement, CEMEX must meet new limits for these pollutants at the Victorville plant, one of the largest cement plants in the United States, including stringent new limits for nitrogen oxide that will reduce emissions by 1,890 tons per year, a nearly 40 percent reduction. “

Nitrogen oxide is one of the main pollutants from the cement industry. If CEMEX delivers on its promise to reduce Nitrogen oxide emission, that will be a tremendous good news to the people of Victorville, especially the children and the elderly, who are prone to suffer from respiratory problems if they inhale too much of nitrogen oxide.

Cemex is known to have installed a state of the art pollution control system at its manufacturing facility at Victorville. The move has cost it millions of dollars, noted a gleeful EPA, and it will help make the local environment much more habitable.