It’s likely you can fish a crumpled sales receipt out of the bottom of your purse or your back pocket on demand. These slips of paper are a part of our daily lives. Not many people may know, however, that white thermal receipt paper is likely to contain BPA or similar chemicals that are known endocrine disrupters. Fortunately, there is a newer alternative thermal paper that can show shoppers your store’s true colors. Here’s more about this socially conscious choice.
What Is It?
The traditional white paper strips that come out of a cash register, credit card machine, or calculator likely contain phenols, which are acids used as developer on the paper. The alternative is vitamin C thermal paper that uses a different formulation to achieve the same effect as paper that is not phenol-free. How can your customers tell the difference? The vitamin C receipt strips are yellow, a natural result of the components in the paper.
Why Does Color Matter?
The yellow color of phenol-free thermal paper is a visual giveaway to customers that there is something different about the receipts your company provides. It likely will prompt them to ask about it, giving you and your employees a chance to explain the difference and why you’ve made a better choice for the health of your clients. Even if they don’t inquire about the unusual receipt color, you can feel better knowing you haven’t provided additional phenol exposure to customers or your employees.
Is It Worth the Cost?
Vitamin C thermal paper may be slightly more costly than traditional receipt tapes, but the benefits are many. Studies in recent years have shown that an increasing number of consumers are willing to pay more to patronize businesses they know to be socially responsible. The percentage of people who indicate this preference rises each year. When you set your company apart from the competition in visible ways, you can connect with this group of shoppers. The added expense of yellow receipt paper can easily be offset by an increased customer base of consumers happier to buy from you. Plus, thermal paper is something you likely purchase in large quantities, so you can take advantage of bulk pricing.
In the world of business competition, it can be difficult to differentiate your company from your competitors. One simple and socially responsible way to do that is by switching to vitamin C thermal paper. The health of your customers and your company can benefit in the long run.
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