Shoppable videos are a powerful way of marketing one’s eCommerce products and brands. Besides exposing the business to a significant increase in sales and revenue, the not-so-old innovation has been known to attract an impressive shopping and customer experience, among other benefits.

Shoppable videos seem to have taken over the marketing sector in the eCommerce industry and beyond. If used correctly, this video commerce strategy offers many business benefits. You can also engage a shoppable video designer and other experts for greater outcomes whenever you feel stuck.

However, businesses must practice the best tips, techniques, and ideas to achieve the most out of shoppable videos. Below are several ideas for shoppable videos for sales maximization and brand awareness.

Idea #1: The First Impression Matters

The saying ‘first impression matters’ doesn’t only apply to interviews but to all fields of life, including creating a shoppable video for your eCommerce business. Since you only have a few seconds to convince the world why they should choose your products over your competitors, you should strive to create shoppable videos that are respectable and appealing.

You can make the best first impression on your shoppable videos by dressing well if you must appear in the video, speaking eloquently, and engaging the viewers.

Idea #2: Add Subtitles to the Videos

You must agree that watching shoppable videos without subtitles can, at some point, get boring, especially if you’re struggling to hear the host due to their different accent or other factors. That’s why eCommerce business owners should add subtitles to their shoppable videos for greater performance.

For instance, you will likely find most people barely listening to the host but are actively reading the subtitles. Combining the two is even more effective as it reaches a wider audience.

Idea #3: Keep It Short and Precise

Shoppers don’t like spending a lot of time with shoppable videos, especially when looking for a specific product for a while. Therefore, creating long shoppable videos will not only be a turn-off to most consumers but also cost you a lot of time and resources.

E-commerce business owners should strive to create short and straightforward videos to maintain the interest of their customers. Several social media platforms usually suggest or limit the length of shoppable videos to 15 to 45 seconds. However, Facebook and LinkedIn can allow between 1 to 5 minutes.

Idea #4: Focus on a Few Products at a Time

While focusing on a single product for every shoppable video can be demanding in terms of time and money, it would be inappropriate to incorporate a huge load of products at a go. Instead, business owners should select a few (three to five) relatable products for a single shoppable video so that they may deliver the best.

Other factors to consider when deciding the number of products to include in a shoppable video include their complexity, business needs, and financial strengths.

Idea #5: Consider the Add-to-Cart Options

The main reason why consumers are maneuvering across different shoppable videos is to enjoy instant shopping options. That’s why any of your videos shouldn’t miss the add-to-cart button or link to lead potential customers to the main shopping page.

Suppose there are some videos you uploaded on different platforms before learning this trick. In that case, you can grab them, upgrade with the add-to-cart feature alongside other essentials, re-upload them, and wait for tremendous results.

Idea #6: Focus On the New Products (but don’t forget the oldies)

Focusing on the most recent products is crucial when creating shoppable videos for eCommerce. This is because, naturally, nearly everyone, including your potential customers, gets excited over new products more than older ones. For instance, you can give them a close and comprehensive look at your products on the restocking days more excitedly than on the other days.

Simultaneously, you shouldn’t completely neglect your old products but incorporate them in some of your upcoming shoppable videos at a glance. You can also repost some past shoppable videos to remind the customers.

Idea #7: Provide Discounts and Offers

Nothing attracts customers more than discounts and offers on their favourite products or brand. Therefore, you can grab the opportunity to launch some discounts and offers for your esteemed customers through a shoppable video.

You will likely achieve higher sales (than usual) and referrals from different customers. Inserting extended promo codes within the videos is also a great marketing strategy. However, remember to discount strategically to avoid losses while maintaining the customers.

Idea #8: Be Creative

Above all, the best you can do for your shoppable videos is to be creative. Besides informing and marketing your products to a multitude of consumers out there, shoppable videos should be as entertaining as possible.

You can be creative with your shoppable videos by:

• Providing interactive storytelling and location-based encounters.
• Sharing behind-the-scenes tours and product showcases.
• Inviting influencer collaborators.
• Incorporating different games and challenges into the shopping experiences.

Other ways of being creative with shoppable videos include sharing virtual try-ons on different products, engaging the customers within your content, and sharing some informative and educational tips on different products within your videos.

Whichever form of creativity you choose for your shoppable videos, research it comprehensively to evaluate its possible performance on the audience.